How to export a client logo package from Illustrator

1. Decide what belongs in this delivery

Before opening an export dialog, write a small delivery matrix. List the approved lockups, color treatments and uses the client actually needs. A horizontal logo, stacked lockup and symbol are separate assets; a rejected concept is not another useful option.

For each row, record the intended background, whether the file needs built-in padding, and the required output. Do not generate every possible combination just because a batch tool can. Excess files make it easier for the client to choose the wrong mark.

Keep an editable AI master separate from the delivery export set. Preserve live construction and editable type there. Prepare an outlined or simplified delivery copy only where the agreed use requires it, then compare it with the approved original. Do not overwrite the master to make one recipient’s software happy.

Continue with: Prepare editable Illustrator source files for handoff

2. Use artboards when the export area matters

Name artboards so that their purpose survives outside Illustrator: for example, acme-logo-horizontal-full-color. Keep naming consistent across the approved set. Avoid final-final2 and unexplained numbers that require a separate conversation to decode.

Choose artboards for deliberately controlled areas or padding. Choose collected assets when you want to export selected artwork independently. These are workflow choices, not interchangeable guarantees of spacing. Review the exported bounds either way, particularly for reversed marks that are hard to see on a white preview.

Adobe’s current workflow offers an Artboards tab and an Assets tab in Export for Screens. Selected artwork can be added through Collect for Export. Check the tab and selection before each batch so that an old collected object or a presentation board does not enter the client package.

Further reading: Adobe: export artboards and collected assets

3. Export a small test batch before the full set

Open File > Export > Export for Screens. Select the intended artboards or assets, choose the output formats and scale settings, and select a fresh destination folder. Export one representative lockup first, including the most demanding variant: fine strokes, reversed artwork or a complex symbol.

Current Adobe documentation lists PNG, JPEG, SVG, PDF, WebP, AI, EPS and TIFF in this workflow. Options can differ in older installations; check the actual version instead of assuming a tutorial’s format list is current. The presence of a format does not make its default settings appropriate for every use.

For raster output, confirm the resulting pixel dimensions rather than relying on a scale label alone. Review transparency and the intended background. For vector outputs, inspect visible geometry and dependencies. Once the representative export passes, use the same reviewed settings for the rest of that matching set.

Continue with: Choose useful PNG dimensions

Further reading: Adobe: Export for Screens options

4. Treat the SVG as a delivery file

For an SVG-specific export, choose deliberately between an artboard area and object bounds. Adobe explains that Use Artboards makes the artboards define the SVG areas; without it, the combined bounds of the document’s objects determine the viewport. Stray or neighboring objects can therefore change what you deliver.

Open the exported SVG in a browser and the intended destination. Check lettering, clipping, effects, color and transparent regions against the approved reference. If it needs editing, return to the original AI master and export again. Do not assume that reopening the SVG in Illustrator reproduces exactly what another application sees.

Where text must retain its appearance without a font dependency, prepare and review the agreed outlined copy. Keep the editable original. Outlining is a delivery decision, not a license to ignore the font’s terms or a fix for unrelated rendering problems.

Continue with: Resolve SVG font changes · Inspect vector and raster contents · Reduce SVG file size without changing the approved artwork

Further reading: Adobe: SVG export and source-file workflow

5. Keep production requirements separate from screen exports

A screen export batch is not a universal print specification. Ask the receiving supplier about the particular job before labeling a file print-ready. Record any required color treatment, dimensions, transparency handling and PDF settings with that delivery.

If a particular PDF configuration is required, use Illustrator’s PDF save workflow and review the relevant options rather than treating every PDF as equivalent. Adobe provides presets for different purposes; choose from the recipient’s requirements, not from the most reassuring preset name.

Deliver editable source files only within the agreed scope, and label them separately from ready-to-place exports. If a client needs a preview to approve the design, make it unmistakably a preview so it is not later mistaken for the production asset.

Continue with: Plan RGB and CMYK handoff

Further reading: Adobe: saving Illustrator artwork · Adobe: PDF creation and presets

6. Review the folder the client will receive

Open files from the final delivery folder, not only from your working directory. Check every delivered file, with extra attention to exceptions. Include a short note explaining which asset belongs on a light or dark background and which files are reserved for a named supplier.

If you prefer a packaging step after preparing the source SVG, logopack.app can help create an organized package. Inspect the selected exports before handoff. A free account can try the supplied demo with unchanged SVG artwork; exporting your own artwork requires a paid plan. Review the current plans rather than assuming every export is free.

Further reading: Open the generator · View current plans

Illustrator delivery checklist

• ✓The editable master is preserved and separate.
• ✓Only approved lockups and color treatments are included.
• ✓Artboard or asset bounds match the intended placement.
• ✓Raster dimensions and transparent backgrounds are checked.
• ✓SVG lettering, effects and geometry match the approved reference.
• ✓Supplier-specific files have separately confirmed settings.
• ✓The delivered folder has clear names and short usage instructions.